In September 1986, O Boticário opens its first store in Portugal at the Amoreiras Shopping Center, having been a pioneer in exclusive perfumery and cosmetics stores and having become, in a short time, a well-known and beloved brand among the Portuguese, making, increasingly part of your everyday life. Today, 33 years later, O Boticário has 56 physical stores in Portugal, including this online store where we are very happy to receive your visit and a large network of resellers close to you. O Boticário is a romantic brand that involves LOVE in everything it does. Our products invite you to love more – whether it’s self-love or real love stories that we never get tired of telling. We transform feelings into products with “little secrets” brought by raw materials and unique manufacturing techniques full of innovation. Proximity is in our DNA and can be felt in every touch point of the brand: in the 56 physical stores, in the relationship with our growing network of resellers; in the relationship with those who buy us here in our online store or follow us on social networks, and in the care of our employees where the whole story begins. Alchemy, Customer focus, Relationship, Truth, and innovation without ever losing respect for our history and our essence are precious ingredients for everything to flow in a genuine way in a brand that has “lived” happily for 33 years in the Portuguese market.